What makes
you different?
Do you solve an unusual problem? Solve a common problem in an unusual way? Do you approach problems with a unique philosophy or worldview?
The thing that makes you different — the value that you uniquely deliver — is the story you have to tell.
But too many organizations struggle to communicate their difference clearly, concisely, and persuasively, so their message doesn’t cut through the clutter consistently — which keeps them from achieving the success or making the impact they know they’re capable of.
If you’re ready to turn “If only more people truly understood the value we deliver” into “When I explain what we do, people get it immediately, and want to know if we can help them,” you’re ready to put your story first. Keep reading to learn how we can help you get clear on your story and tell it effectively.
Your advocates are persuasive storytellers.
Newforma tried telling prospects about the features that made their software different, but their messaging wasn’t moving the sales needle. We suggested they let their advocates tell their stories of how Newforma helped them deliver better projects faster, as in the video above, and according to their VP Marketing, “The numbers speak for themselves.”